Experienced marketing support when you need it
Brand clarity, marketing planning, and organizational best-practices to drive growth in a digital world.
Davey Marketing Group, LLC
Jim Davey, Principal of Davey Marketing Group (DMG), has led marketing teams for leading brands like LEGO, Hasbro, Timberland, DXL Apparel, Polaroid, Nickelodeon, and Viacom - including 10 years in CMO roles. During this time, he has led all aspects of marketing including brand strategy, consumer insights, advertising, content development, digital marketing, and account marketing in both global and regional roles. In particular, he has led re-positioning projects at multiple brands and scaled social/influencer/digital media efforts at 3 different companies.
Jim and his network of experienced marketing, research, creative, and production partners have worked across dozens of industries allowing them to quickly understand challenges, identify key strategies and execute the work needed. He works at the intersection of strategy, creativity, and execution and understands how to take on messy marketing challenges.
Jim is an adjunct lecturer at the Carroll School of Management at Boston College where he teaches Strategic Brand Management in the MBA program. Beginning in Fall of 2024, Jim will also join the faculty at the Questrom School of Business teaching a range of marketing courses.
You can reach him at
Our Services
Brand Clarity Guidance
We create budget-friendly segmentation studies to identify the best targets for your brand or business while identifying all the relevant needs and wants of these groups. We then turn this information into ownable brand positioning and creative strategies that bring focus and alignment to the whole organization. In addition, Jim runs 1.5-day brand training sessions for junior marketers with content based on his MBA teaching lessons.
Marketing Plan Development
We can quickly create marketing plans from insights to strategy to content execution across multiple channels. With an extensive network of digital content creators, DMG can find the right fit by industry, budget, or storytelling expertise. To further brand recognition and profitable growth, Jim and his network also have deep licensing experience.
For broader needs, Jim is available as a fractional CMO and can scale-up the current organization including strategies, talent, processes, and tools.
Agency Selection and Support
Over his career, Jim has identified and onboarded over 60 external agencies and led three internal agencies. For small to mid-size businesses, DMG will find the right external partners -- or help make an internal agency more profitable and productive. DMG can also improve agency new business pitches by bringing in a client/CMO perspective to the work.
Recent Projects
- For a start-up enterprise in the health care space, DMG created an entire brand strategy plan including consumer insights, target market definition, ownable positioning, and mission statement. DMG also created an initial brand book outlining communication, tone of voice, and design guidelines. Jim also consulted on options for scaling the marketing organization to quickly recruit new customers and accelerate growth.
- For a consumer product company in the medical device field, DMG was selected to run the search process for the company's first social media agency. Jim created a two-round process which included a range of options and a final selection within six weeks of kick-off.
- For a mid-sized communications agency, Jim was brought in as lead marketing strategist for a new business pitch for a consumer product manufacturer and retailer. In this capacity, he led the consumer insights, marketing strategy, and analytics elements of the work while adding his client-side perspective to the team.
- For a b to b software firm looking to pivot to the d to c space, DMG was brought on to help the sales and marketing teams understand and communicate with this new consumer segment. Jim quickly identified and brought to life customer personas, unique selling points, and potential objections. He then presented communications solutions via internal sales conferences and online customer webinars.